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সোস্যাল মিডিয়া প্রোফাইল এন্ড প্রেজেন্টেশন -১
মোটিভেশনাল স্পীকার হওয়ার ইচ্ছা বা যোগ্যতা কোনটাই আমার নেই। তার জন্য একটা অডিয়েন্স ক্রিয়েট করতে হয়,ভাল বক্তা হতে হয়, নিশে(Niche) ফলোয়ার ক্রিয়েট করতে হয়।
তারপর একটা অডিয়েন্স ভাড়া করতে হয় অন ক্যাম্পাস সরাসরি বা মুখোমুখি বক্তৃতার জন্য, স্টুডিও রেডি করতে হয় পডকাস্ট বা ওয়েবিনার করার জন্য!
সোস্যাল মিডিয়াতে নিজের মত করে একটা অডিয়েন্স ক্রিয়েট করা যেমন জরুরী, এটি তেমনি সময় সাপেক্ষ ও ধৈর্য নিয়ে করার মতো একটা কার্যক্রম।
আপনি যদি সাধারণ একজন সেস্যাল মিডিয়া ব্যাবহারকারী হোন তার ব্যাক্তি প্রোফাইল একরকম হবে
যদি একজন ব্যাবসায়ী হোন, সোস্যাল মিডিয়া ইউজ করে ইনকাম করার উদ্দেশ্য থাকে তাহলে তার প্রোফাইল এবং পেজ গঠন অবশ্যই ভিন্ন হবে।
যারা ফেক প্রোফাইল ইউজ করে তারা ভন্ড ও সোস্যাল মিডিয়া ইউজ করার অধিকার তাদের নেই।
নিজের ছবির বদলে কোন ইলাশট্রেশান বা গ্রুপ জাতীয় ছবি, পুরুষ হয়ে নারীর ছবি, নারী হয়ে পুরুষের ছবি ব্যাবহার থেকে বিরত থাকুন।
নিজস্বতাকে সামনে তুলে ধরুন, আপনি যা আপনি তাই, কে কি বলবে কি মন্তব্য করবে হাজারো ভাবনায় কনফিউজড হলে আপনিই ডিসিশন নিন, সোস্যাল মিডিয়া ইউজ করার প্রয়োজন আছে কি না!
প্রোফাইল পিকচার কেন জরুরীঃ
প্রোফাইল পিকচার আপনার নিজের প্রতিচ্ছবি, ছবি দেখে একজন নিয়োগকারী বা একজন ক্রেতা আপনার সম্মন্ধে ৭০% ধারনা করবে। আপনার জয়ের বিরাট অংশ এখানেই সম্পূর্ন হলো!
ছবি কিভাবে হবেঃ
আপনার মুখাবয়বকে হাইলাইট করে ছবি তুলুন, লাইট আপনার সামনে না দিয়ে পিছন থেকে লাইটিং পড়লে আপনার প্রোফাইল স্পষ্টতা বেশী হবে, বেশী মনোযোগ পাবেন।
প্রোফাইল পিক ইজ মিরর অব ইউর ইনার স্ট্রেংন্থ!
সুতরাং নিজেকে তুলে ধরতে শিখুন। আপনি অবশ্যই ঝলসে ওঠবেন।
(প্রোফাইল সম্পর্কে আরো বিস্তারিত পরবর্তীতে)
Zaslinks Digital & Jazz HR partnering to market HR & Recruiting Software
Zaslinks Digital & JazzHR for HR Software
We’re thrilled to announce that we’ve recently partnered with leading recruiting software provider, JazzHR, to make it easier for you to grow your team. JazzHR helps over 10,000+ businesses like yours organize and automate their hiring process with: One-click posting to dozens of free and premium job boards like LinkedIn, ZipRecruiter, and Indeed Pre-screening questions with auto-reject features An easy-to-use interface that your whole team can master Candidate texting features and much more!
Online purchasing & Sales funnel
The Journey between Heart-Mind-Body & a story of "Sales Funnel"
Before winning other's heart win yours!
Ask your mind what It's demand, ask your heart what it wants to listen. Sometimes you have to listen your heart than your mind!
Who controls you over your daily life!
Actually you have nothing to do with yourself unless the body receive a signal from brain which dont spread throughout your body first it first land in your heart! Filters emotions & rations then run it into your vein!
You become emotional, you get angry. How enzyme break into pieces while stepping out to make you become emotional or Anger!
In practical world when you make a decision, say it’s a buying decision. The real time buying and online buying decision are always not the same!
We shall call it by a name while we take the decision to buy from online shop
The behaviour towards to buy a product or service from online varies by characters, demographic and cultural actions!
A person take a buying decision from online is always differs with a person buys in UK or USA.
The first world has all those instruments or gadgets to ease their shopping spree while buying from online that may be an e-commerce site, may be a shops or superstore site, may be a service provider app or a banking facilities!
Remember what they have in 100% with all facilities that we have (in Bangladesh) 60%-70% of them but the way of using and utilisation might vary!
A person in Qatar or in London just push the phone buttons enters card or voucher or use any of online payment wallet instantly buy the product /service!
A person in Dhaka in case of eCommerce buying take the phone to dial to open the gateway of card and performs many security checks, then receive a credit limit how much he can spend to buy from online.
So here comes the buying decision!
Characters of buyers changes geographically & demographically!
We shall focus a bit on " Sales Funnel"
When you make a buying decisions online, some instantly.
Sales Funnel is a journey while selling an online product/service and Purchase Funnel is a journey of a buyer, while taking the final buying decision.
Sales funnel has some stages as below:
Prospecting. Through ads, public relations, and other promotional activities, potential customers discover that your business exists.
Lead qualification.
Demo or meeting.
Proposal.
Negotiation and commitment
We shall focus on purchase funnel, as we are discussing on online buying decision. An online prospective buyer takes some measurements throughout his buying journey mostly it happens within a minute or two. A long journey sometimes declines towards decision making. So steps a buyer takes during his decision making of purchasing an online buy to accomplish! This is actually called "Purchase Funnel"
As a business owner, online seller or ecommerce owner- you had have a journey too..
Advertising, prospecting, CPC, boosting, TVC and social marketing steps!
So now you finally able to convert leads towards customers and those customers play some roles before they buy!
Purchase Funnel
Awareness : You are well aware about the product /service you gonna buy in a while. You know about the buyer, know about the place, know about the price and product.
Interests: You got a mind and a heart that provoke you to buy! Grown your interests toward buying the same!
Decision: Before making your decision, you had already have a journey to accumulate your thoughts & reaching out to a buy decision!
Action: Halt! Now you gonna take the action of finalizing the buy! Have you recalled all above steps!
Hahaha...you are now the final buyer. You got it!
Online buying behaviour emotional & rational known facts
Emotional & Rational buying decision while It's an online buying!(known facts)
Digital Marketing - Perception
How you are bias towards buying products or services! Your perceptions: (not so strong) you are emotional rather than rational.
Use your eyes to see it properly.
Put your sense to judge it
Even engage your hearing power to know about it correctly(reviews of others)
Touch & feel it again using your sixth sense or beyond
Dont simply be biased with your emotions that the product came from your demographic circle, your family or from your close reference!
Try to judge it by It's quality, longevity, usefulness and brand dignity as well
Don't go blind with brands- if brands are real, brands serve your buying purpose brands that have good reviews.
Now a days social media plays a pivotal role towards brands of a product or a service.
Buyers and end users can review instantly after having bought a product or a service!
Social media and buyers review help you to become rational towards buying decision. Earlier beforehand of social media, website review and online reviewer like Trustpilot etc it was quite
difficult to understand individuals rationality and were not that easy to make a final decision of buying.
Online platform and product review service (free or paid) are now most popular and easier to understand consumers behaviour and e-commerce and online giants are able to play the dribbling mind games!
So still there is a proverb " Think before you ink!"
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