Emotional & Rational buying decision while It's an online buying!(known facts)
Digital Marketing - Perception
How you are bias towards buying products or services! Your perceptions: (not so strong) you are emotional rather than rational.
Use your eyes to see it properly.
Put your sense to judge it
Even engage your hearing power to know about it correctly(reviews of others)
Touch & feel it again using your sixth sense or beyond
Dont simply be biased with your emotions that the product came from your demographic circle, your family or from your close reference!
Try to judge it by It's quality, longevity, usefulness and brand dignity as well
Don't go blind with brands- if brands are real, brands serve your buying purpose brands that have good reviews.
Now a days social media plays a pivotal role towards brands of a product or a service.
Buyers and end users can review instantly after having bought a product or a service!
Social media and buyers review help you to become rational towards buying decision. Earlier beforehand of social media, website review and online reviewer like Trustpilot etc it was quite
difficult to understand individuals rationality and were not that easy to make a final decision of buying.
Online platform and product review service (free or paid) are now most popular and easier to understand consumers behaviour and e-commerce and online giants are able to play the dribbling mind games!
So still there is a proverb " Think before you ink!"
